Ronald McDonald House Glasgow has been proactively embracing the world of virtual fundraising! The Covid-19 pandemic turned fundraising on its head in 2020. All business-as-usual events were either cancelled or postponed. However, the Charity had to keep the doors to the House open. The need for high quality, cost free accommodation for families with seriously ill children in hospital didn’t stop.
The fundraising team at the House knew they had to adapt, meaning new and exciting virtual events were created.
For the Charity’s younger audience, the newly launched PJ Patrol saw little ones popping on their onesies and PJs to head out for an evening walk to raise money for the House.
Meanwhile our biggest virtual fundraising event so far has been with one of the Charity’s biggest communities – the unstoppable crew members at McDonald’s stores from across Scotland!
MAP THE MAC
The challenge MAP THE MAC saw participants completing a virtual 1,100 mile race. The route took in all the McDonalds stores in Scotland as well as Ronald McDonald House Glasgow. Competitors walked, ran, cycled, and swam to clock up the miles. The wonderful interface with popular online exercise network Strava enabled these activities to be logged and automatically loaded to each team’s event page.
The MAP THE MAC challenge received huge support, with 78 teams made up of 1,843 people signing up from across Scotland. The 1,100 miles were completed by 35 teams in the six weeks that the competition ran. And, most importantly for the Charity, the event raised just shy of £75,000!!
The future
The Charity is developing more exciting new events and looking forward to the return of our regular ones too. It is hoped that Covid-19 restrictions can be lifted enough this year to enable live events to take place once more. Watch this space!
